As we move toward 2026, Hand & Stone is rolling out a more powerful, market-driven marketing approach—and we want you fully equipped for what’s ahead. Join us for a mandatory Market-Based Media Buying Webinar, where we’ll walk through how this tested strategy works in your specific market, what it means for your local investment, and how consolidated buying unlocks stronger lead volume, better media inventory, and expanded upper-funnel support like video and audio.
See your email from January 23rd, or partner with your FBC to ensure you're registered!
We’re excited to share an update on recent vendor renegotiations that reinforce Hand & Stone’s commitment to franchisee profitability and long-term system alignment. Across technology, compliance, marketing, recruiting, and purchasing, these efforts have delivered meaningful cost savings, improved contract terms, and stronger partnerships that scale with our system.
From reduced and tiered pricing with Edge, fee exemptions secured with DISA, platform consolidation savings through SMG, and reinvestment of negotiated savings into national media and branding — to protected purchasing costs, performance-based agency alignment, and recruiting efficiencies — these wins reflect the power of our collective scale.
👉 Explore the full breakdown to see how these renegotiations are lowering costs, improving performance, and reinvesting value back into the system.
On February 9, we’ll unveil the full strategy behind Hand & Stone’s marketing transformation during our virtual Quarterly Business Review. This session will connect the dots across media, brand, membership, and digital — and show how each piece is working together to drive growth.
From 2025 media learnings and performance-based buying to a sneak peek at our 2026 digital roadmap, we’ll also cover brand evolution, membership pilots, enhanced email capabilities, and new prospect and member marketing initiatives.
Join us for our next Virtual Networking: Manager Mingle on Thursday, February 5, focused on The Dual Focus: Driving Gift Card Sales & Long-Term Member Loyalty. This interactive session is designed to help leaders turn short-term wins into lasting growth.
With multiple guest speakers, we’ll explore how to transition gift card buyers into loyal members, apply proven retention strategies, and create meaningful touchpoints that increase lifetime value — plus share a Member Retention Toolkit you can put to work right away.
👉 Save your spot and join the conversation from 3:15–4:15 PM ET.
Zenoti’s Reprioritization feature is designed to help optimize schedules by automatically adjusting only online-booked appointments without a specific provider request — helping improve utilization while protecting guest experience.
Appointments booked with a specific provider, as well as phone or in-spa bookings, are never impacted. To maintain full control, you can also use the Zenoti Lock feature to secure any appointments you don’t want moved — without affecting request numbers.
Follow this step-by-step guide on how to lock and unlock appointments:
We’re excited to share that VOL.U.LIFT marketing materials are officially available and ready to help drive strong launch momentum across spas. These assets are designed to support guest education, boost visibility, and convert interest into bookings.
VOL.U.LIFT will be added to the online booking flow with an expected go-live by the end of Q1 (based on adoption), and a custom landing page for the 4D Lifting & Sculpting Facial is now live. Creative assets are also available in Lytho, Alcom, and Zenoti email templates to make activation easy.
Tech Support Contact Info
Franchisee Resources
Conference Information
View and register for upcoming events directly in your Outlook Calendar.
Follow the steps below to subscribe based on your Outlook version:
📌 Add the Calendar today to ensure you never miss an update.
We’re excited to officially kick off an exciting
evolution in our learning experience!
Starting April 1, 2026, we will begin migrating from our current LMS, Tortal,
to Woven — a powerful platform we already trust for compliance and one
that will significantly simplify learning management for spa leaders and
franchisees.
This move means:
Join
us for a comprehensive overview of what’s ahead:
📅 Tuesday, February 17
⏰ 2:15 PM ET
All U.S. and Canada spas will transition to Woven in three waves, organized by ownership group (all spas within an ownership group will migrate together):
Your specific wave will be communicated by your FBC ahead of the launch webinar.
During the webinar, we’ll cover:
👉 Register
HERE
*If you experience registration issues, try using an alternative browser.
This
is your opportunity to get a first look at Woven, understand what to expect,
and feel confident heading into the transition. We can’t wait to show you
what’s coming next!
Theme: The Dual Focus - Driving Gift Card Sales & Long-Term Member Loyalty
Guest Speakers: Samara Gilman - Franchise Business Consultant
Alyssa Winterberg – Poughkeepsie, NY
Shelby Renaud – Washington Twp, MI
Join us for an engaging Manager Mingle where you’ll hear directly from the experts. We’ll share proven strategies leaders can use immediately to drive retention and increase lifetime value—followed by a live Q&A so you can get your real-world questions answered.
What We'll Focus On:
🗓 Thursday, Feb 5, 2026
⏰ 3:15 PM – 4:15 PM ET
💻 Virtual
We look forward to having you attend the event!
For the past few years, Hand & Stone Corporate has run our Skinfluencer Program to spotlight estheticians across the Hand & Stone community. Through this program, we feature esthetician-created content on our national social channels to showcase your expertise and the quality of our facial services.
As we move into 2026, we are evolving the program. Instead of selecting a small group of estheticians to create content specifically for national channels, we will now source content directly from esthetics-focused Instagram accounts. When we see a video we would like to feature, we will reach out via DM to request permission to share it on our national pages and to ask for franchisee approval, with credit to the esthetician. Any selected video will be compensated with a $50 Amazon Gift Card.
If you would like your account considered, please email your esthetics Instagram handle to toshea@handandstone.com.
We’re excited to see what you create!
